ARMISS

Armiss: Arianna, Michele, Silvia, Stefania.

Different ages, different skills and a shared passion: that for 100% Made in Italy high-end jewelry.

Michele’s over thirty years of experience as a craftsman and goldsmith designer, Silvia’s extensive expertise in gemology, Arianna’s and Stefania’s commercial initiative are the perfect combination that created the Armiss brand.

Armiss was founded in Italy and, more precisely, in Valenza – which has always been considered the world capital of high-end jewelry. In this small and precious city, Armiss jewels are designed and handcrafted by experienced goldsmiths.

The Armiss brand creations came to life in 2020 as a bright and colorful reaction to a dark and complicated year. Colorful is, therefore, the jewel that dresses and narrates with its nuances and shades.

The color scheme is at the heart of all jewels by Armiss, and is declined in infinite variations to describe and interpret the wearer’s many identities and faces.

Color becomes shape, sound, motion, atmosphere. Color dresses and narrates.

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ARIANNA - Social Media Manager

No one better than a Millennial could manage and plan the digital strategy of Armiss, a fresh and cutting-edge company. A young person, enterprising and full of ideas but above all competent and responsible.

These characteristics of her, combined with her passion transmitted by her father for jewelry, make her the perfect figure to fill this role.

Why join the world of jewelry? To bring a breath of fresh air to a sector that is often still linked to a very traditional idea of jewelery.

ARIANNA - Social Media Manager

No one better than a Millennial could manage and plan the digital strategy of Armiss, a fresh and cutting-edge company. A young person, enterprising and full of ideas but above all competent and responsible.

These characteristics of her, combined with her passion transmitted by her father for jewelry, make her the perfect figure to fill this role.

Why join the world of jewelry? To bring a breath of fresh air to a sector that is often still linked to a very traditional idea of jewellery.

MICHELE - Creative Director and Master Goldsmith

Michele has been doing the work he loves – the goldsmith – for more than thirty years, in a city known throughout the world for the uniqueness of his creations: Valenza. Kings, industrialists, movie stars commissioned from the artisans of this city jewels and artifacts of rare beauty, real works of art. The high Made in Italy jewelry is still made in Valenza today.

Michele was trained in this context, meeting and working with great goldsmiths who were able to pass on not only skills and competences, but also the love and passion for a wonderful profession.

In 2004, Michele founded his first atelier, Modellart, which in a few years became one of the most popular Valencian goldsmiths thanks to the collaboration with national and international jewelers and brands.

In 2007 the Award for Innovative Jewelery was made, today considered the most important worldwide recognition in the sector.

In January 2021, together with Arianna, Silvia and Stefania, Michele founded Armiss: a perfect synthesis of talent, craft, creativity, commercial initiative and scrupulousness. It is time to make use of the knowledge and construction techniques acquired over the years to create innovative collections with an increasingly sophisticated design.

SILVIA - Quality Control

Silvia, our founder dedicated to the quality control of Armiss jewelry.
From an early age she was fascinated by the artistic world of jewelry, cultivating her passion in the Valencian manufacturing fabric in her grandfather’s factory.

She deepened her studies at GIA London where she obtained the diploma of gemologist GIA.

This is Silvia, our expert in stones and product quality control.

SILVIA - Quality Control

Passion and professionalism are the two main characteristics of Silvia, a specialist in charge of checking all Armiss jewels in order to ensure that they are truly perfect for the wearer.

STEFANIA - Sales Manager

Empathy and experience: the keywords to describe our Sales Manager, for which emotion and sensitivity that go beyond the simple gesture of the pure sale of the jewel.

Years of experience around the world alongside her life partner have allowed her to get to know every type of client, private and professional. In each environment – from homes to offices, from shops to events – Stefania has been able to grasp and interpret the emotion that precedes the desire to buy a jewel.

Her great talent lies in the ability to transform the sale into a moment of knowledge and relationship with women from all over the world, giving life to human relationships and friendships.